Marketing Lead, Defense & Cyber

Company Description Ignyte Assurance Platform™ is a leader in collaborative security and integrated Governance, Risk, and Compliance solutions. Led by former Navy and Air Force veterans, Ignyte specializes in simplifying regulatory compliance and improving cybersecurity for businesses of all sizes. Our innovative, cloud-based platform leverages artificial intelligence and intent matching technology to deliver efficient, cost-effective solutions. Serving industries such as healthcare, banking, defense, and technology, we provide prebuilt regulatory scenarios for faster deployment and compliance. We are committed to helping organizations protect their resources and mitigate risks effectively. Location: US (Central or Eastern Time Zone)

The Role We’re hiring a Marketing Lead to own and drive how Ignyte shows up in the market. This is not a task-based marketing role. This is a high-ownership, externally-facing position responsible for shaping our messaging, building relationships with customers and partners, and driving market visibility through content, co-marketing, and events. You’ll operate as a player-coach—setting direction while also executing. You won’t wait for direction; you’ll identify opportunities, propose ideas, and push marketing forward. What You’ll Do Own Messaging & Positioning

• Define and refine Ignyte’s voice in the defense and cybersecurity market
• Translate complex technical capabilities into clear, compelling narratives
• Evaluate existing materials and clearly articulate what works, what doesn’t, and why

Lead Marketing Operations, Partnerships & Performance

• Partner closely with an external CMO to align on strategy, priorities, and execution cadence
• Translate high-level marketing direction into actionable plans and ensure consistent follow-through
• Act as the day-to-day owner of marketing execution while leveraging the CMO for strategic guidance and perspective
• Own campaign performance tracking across all initiatives (content, co-marketing, events, and channel efforts)
• Define success metrics, measure ROI, and clearly communicate what’s driving pipeline vs. what’s not
• Continuously refine marketing investments based on data—not assumptions
• Manage and develop a marketing support resource (overseas) to extend execution capacity
• Delegate effectively while maintaining high standards for quality, speed, and consistency
• Build simple, repeatable processes that allow a lean team to operate at a high level
• Ensure alignment across internal stakeholders (sales, leadership, partners) and external contributors
• Bring structure and accountability to marketing efforts without slowing down execution

Drive Customer & Partner Co-Marketing

• Build relationships with customers and their marketing teams
• Identify and execute co-marketing opportunities (case studies, joint content, events)
• Pitch and sell marketing ideas to customers and partners to drive participation

Drive Channel & Partner Marketing

• Develop and execute a structured channel marketing strategy across key partners
• Create scalable co-marketing collateral (joint solution briefs, battlecards, webinars, campaign kits) that partners can actively use in-market
• Build repeatable content frameworks for partner-led demand generation—not one-off assets
• Identify, recruit, and activate high-value channel partners for joint campaigns and market visibility
• Plan and execute partner-driven events (roadshows, roundtables, joint webinars, and field activations)
• Collaborate with partners to source speakers, align messaging, and drive shared pipeline outcomes
• Own end-to-end coordination of partner participation—from concept through execution
• Establish and manage marketing cost-sharing models with partners (MDF/co-op budgets, joint investment planning)
• Negotiate and align on budget allocation, ROI expectations, and performance tracking
• Ensure efficient use of shared marketing dollars tied directly to pipeline and revenue impact
• Act as the bridge between Ignyte, partners, and sales to ensure alignment on campaigns, messaging, and target accounts
• Continuously evaluate partner marketing effectiveness and double down on what drives measurable results

Build a Case Study Engine

• Develop 10+ customer case studies within your first 6 months
• Engage customers directly to secure interviews, approvals, and participation
• Turn customer success into high-quality proof assets

Lead Local Events & Market Activation

• Identify regions with strong customer presence
• Plan and execute localized events and micro-conferences
• Recruit speakers, drive attendance, and manage end-to-end execution
• Create events that build relationships and generate pipeline

Drive Content & Visibility

• Own and execute a content strategy focused on credibility and differentiation
• Build Ignyte’s presence on LinkedIn (company + leadership)
• Create content that reflects real expertise—not generic marketing

Partner with Sales & Leadership

• Align marketing efforts with sales priorities
• Develop sales enablement materials grounded in real customer outcomes
• Provide candid feedback and recommendations on marketing direction

What We’re Looking For

• 5–7 years of B2B marketing experience (cybersecurity, defense, or technical services preferred)
• Proven ability to own messaging and content strategy, not just execute tasks
• Experience working directly with customers or partners on marketing initiatives
• Strong interpersonal skills—you can build relationships and influence others
• Ability to critically evaluate marketing efforts and explain what drives results
• Excellent writing and communication skills

Nice to Have

• Experience in the Defense Industrial Base or government-adjacent markets
• Background in field marketing, events, or partner marketing
• Experience producing case studies or customer success content
• Familiarity with long, trust-based sales cycles
• Experience using AI tools to improve marketing efficiency

What Success Looks Like (First 6 Months)

• 10+ high-quality customer case studies published
• Active co-marketing relationships with customers and partners
• 1–2 successful local events executed with strong engagement
• Clear, consistent messaging across content and sales materials
• Increased visibility and engagement on LinkedIn

Who This Role Is Not For

• You prefer to be given tasks rather than defining direction
• You’re uncomfortable interacting directly with customers or partners
• You avoid pitching ideas or influencing others
• You focus only on execution without evaluating impact
• You prefer a highly structured environment with constant direction

Why Join Ignyte

• High ownership and autonomy
• Direct impact on company growth and market presence
• Opportunity to build and shape marketing from the ground up
• Work closely with leadership and customers in a high-value market

How to apply:

Email: apply@ignyteplatform.com (send résumé here)